Sometimes (in fact, make that almost all the time), prospective clients or donors don’t want a sales pitch. They don’t want things fed to them in bite-sized pieces, they want to synthesize information and draw their own conclusions. So why not share a story every now and then?
Composed for the Cancer Research Foundation’s 2009 online catalog entry in “Best of the CFC,” this is a short nonprofit marketing piece in the form of a short “human interest story.” Its intended audience was government employees deciding whether or not to donate a small portion of each paycheck to the Cancer Research Foundation.
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