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Nonprofit Marketing: Human Interest Blurb
Sometimes (in fact, make that almost all the time), prospective clients or donors don’t want a sales pitch. They don’t want things fed to them in bite-sized pieces, they want to synthesize information and draw their own conclusions. So why not share a story every now and then?
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FAQ
Every company website should have a well-composed FAQ page, since visitors who find what they were looking for are more likely to come back–and less likely to barrage your office with phone calls asking simple questions with simple answers.
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Selected Blog Posts – Malawi, 2007 – 2008
While volunteering with several orphanages in Blantyre, Malawi (Central Africa), I kept a blog for the benefit of donors to my small micro-donation program, The Zikomo Project.
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Article: Health Care
As a news writer for ThirdAge.com, I regularly compose concise news stories featured on this vibrant website for Boomer women.
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How To Get Involved
In one of a number of website pages I composed for the Cancer Research Foundation, I lay out the ways in which helpful souls can give of their time and energy.
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Creative Advertising/Web Copy: Groupon
Groupon’s irreverent, humorous, and distinctive voice eschews marketing clichés in order to appeal to an educated, choosy customer base. I composed a number of writeups for this rapidly growing internet bargain broker in 2011. Here’s a taste:
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Press Release
As a Field Organizer for Greenpeace USA, I handled media relations (and about a million other things) for a district campaign. Pitching events, composing editorial content, and producing press releases like this one were all in a day’s work.
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Newsletter
Produced and mailed in early 2011, this abbreviated newsletter was geared toward steady, long-time supporters who may not spend large amounts of time online but who are genuinely interested in the meat of the studies being funded by the CRF.
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Print/Online Ad with Branding: Consulting Firm
I wrote and designed this print-based ad for Equinox Consulting, illuminating the benefits gained by working with an IT consulting firm.
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Essay: Cynicism
I penned this persuasive essay about cynicism and doing good while living in Blantyre, Malawi (Africa). It was published in a collection of essays about social justice.
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Selected Blog Posts – Bangladesh, 2006
During my tenure with the Peace Corps in Bangladesh, I kept a personal travel blog. Here are a few entries exemplary of my off-the-cuff, casual writing style.
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Social Media Blast: Twitter and Facebook
Composed for the organization Goods for Good, these are concurrent Twitter and Facebook updates publicizing the organization’s annual Gala for Good.
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Letter of Introduction (Grant Proposal)
A letter of introduction, or LOI, serves as a short-form grant proposal by which a nonprofit organization expresses its desire to submit a full grant proposal. Sometimes a grant is issued based solely on the strength of an LOI.
About Me
Hi. I'm a Chicago-based freelance writer, editor, and content strategist with backgrounds in teaching, fundraising, acting, and organizing (click here for the rundown on that). Check out my work, peruse my blog, or drop a line, why don't ya?
